Content Marketing: How Social Media Has Changed MLM Business

The way we advertise and market products has changed.  The way that businesses communicate with customers has changed.

With social media, people have been able to run their own businesses from the comfort of their homes.  Because they can reach a number of customers over Facebook and Twitter.  In this paper, I focus specifically with Facebook and how MLM distributors have been able to market products to Facebook friends without those friends realizing they are being marketed to.

Below is a URL linking to my SlideShare presentation of a research paper I wrote for my Social Media Metrics class.  The paper talks about content marketing and how social media has changed online businesses— specifically MLM businesses.

The influence of Content Marketing from Elizabeth Ryan

Enjoy!